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Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google?s very own email services repository. Best of all, it?s free! Well, it?s going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE?

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction

What?s the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven?t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is!

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

Reach Out and Slap Someone


I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor.

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Movable Ink adds augmented reality to email marketing arsenal  TechCrunch

Movable Ink has always helped marketers create highly customizable, visually interesting emails. Today, the company announced a new capability for marketers ...


MoxiWorks Upgrades their MoxiEngage CRM, Delivering Email Marketing  MarTech Series

MoxiWorks, a leading real estate technology company, has just announced that they've expanded their email marketing functionalities for free for all of their ...


Three Keys To Email Marketing Compliance In The United States  Forbes

After 40 years, email marketing continues to be an efficient and effective digital marketing channel for a wide range of marketers in the United States and around ...


Top 8 A/B testing elements for email marketing campaigns  ClickZ

A/B testing in email marketing campaigns can boost subscriber engagement and conversion rates. Here are the 8 top elements to make sure you experiment ...


Email Marketing Terms Every Business Should KNow  Business.com

Make sure you know these key terms used in email marketing so you can boost leads as soon as possible.


Three Ways To Kickstart Your Company's Email Marketing Campaigns  Forbes

Email may be an older marketing platform, but it still has a place in modern campaigns. Here's how to make the most of it and improve conversions.


Effective email marketing for millennials: How to make the most of the opportunity  Marketing Tech

It's unsurprising that marketers are recognising the importance of catching millennials' attention early.


Email Marketing Software Market 2019 Precise Outlook- iContact, Constant Contact, MailChimp, Campaigner - Press Release  Digital Journal

On-premisesGlobal Email Marketing Software Market: Applications Segment Analysis.


The Top Holiday Email Marketing Tips for 2019  Multichannel Merchant

With 2019 in full swing, it's never too early to start carefully planning your email marketing campaigns. In fact, it should be at the top of every marketer's agenda, ...


AI And Email Marketing: You Also Need The Human Touch 02/14/2019  MediaPost Communications

AI drives personalization and makes email marketers more efficient. But technology must be accompanied by the soft skills that only humans can provide.


Good Email Marketing Depends On Compliance 02/14/2019  MediaPost Communications

Email marketers often focus on metrics such as open rate rates, conversions, revenue and ROI. But they should remember another component that can ...


10 Email Marketing Mistakes Most Business Owners Make  ADOTAS

Email marketing is an excellent way to increase your business revenue and build relationships with existing and potential clients. This way of online ...


Dick Maggiore: Effective email marketing requires planning  Canton Repository

Effective email marketing campaigns planned and delivered to a targeted audience at the right time can provide the highest return on investment of any digital ...


Global Email Marketing Market 2019 Growth Analysis, Opportunities, Revenue and sales, Trends and Developments, Forecast by 2023  Slap Coffee

Global Email Marketing Market 2018 by Manufacturers, Regions, Type and Application, Forecast to 2023 released by MarketandResearch.biz considers the past ...


Life Science Email Marketing Best Practices on a Limited Budget  Labiotech.eu

Email marketing is almost as old as the internet itself, and it's just as relevant to modern businesses. Between 2016 and 2017 email marketing ROI increased ...


Why Great Innovation Needs Great Marketing  HBR.org Daily

Innovation is a top priority for almost every organization. But to achieve success through innovation, companies must put as much energy and investment into ...


What's Trending in Email Marketing  ADOTAS

Email remains the stalwart channel in the digital marketing toolbox. That's because it's based on customers opting-in to hear from businesses, it allows you to ...


What's the Best Email Marketing Platform for 2019?  Fstoppers

Even though we spend more and more time on social media and other networking platforms, email is still by far the best and most useful way to grow your ...


Why Your Restaurant Needs an Email Marketing Strategy  Foreign Policy 2018

Influencer marketing, chatbot marketing, and live streaming are all so hot in digital marketing right now. However, trusty old email is still the most powerful way to ...


How to Plan Your Email Marketing When You Have Tight Deadlines  Business 2 Community

With 86% of business professionals using email as their primary channel for communication, it is undoubtedly the most sought after marketing channel. However ...


How to Run eCommerce Email Marketing Campaigns  Business 2 Community

Successful ecommerce marketers believe email marketing to be of great value. Ecommerce email marketing not just boosts return on investment, but also ...


Email Marketing Trends and Strategies for 2019  Business 2 Community

Email continues to reign as the top performing marketing channel in terms of ROI, lead generation, *content* distribution and other key metrics. Email Marketing ...


But His Emails  Slate

Donald Trump has been formally running for re-election for about a year now, and as with all modern campaigns, the Trump team sends regular emails to its ...


The Ultimate Guide to Email Marketing Integrations  Business 2 Community

When a customer signs up to receive emails from your business, you get a lot of information. Sitting in a database connected to your email account, valuable ...


Marketing Day: Future of email marketing, why clients in-house, omnichannel strategies  Marketing Land

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.


Find Great Local Talent | Web & Email Marketing Specialist  Technical.ly

Maximize the performance and return of VISIT PHILADELPHIA's successful email marketing program as measured by: Email engagement and clicks to VISIT ...


How to automate your email marketing campaigns on the cheap  Mashable

Stackmails can help increase click rates for your *content*.


How To Kickstart An Email Marketing Campaign 01/25/2019  MediaPost Communications

Email marketing is sometimes done on a hit-and-miss basis. Wayne Elsey explains three things that brands should keep in mind when trying to kickstart an email ...


Email Marketing Market Size & Share Expanding Across the Globe by 2016-2024  Industry News Today

Zion Market Research experts figure the most recent give an account of “Email Marketing Market: Global Industry Analysis, Size, Share, Growth, Trends, and ...


Email Marketing Technology Manager - HomeAway  Built In Austin

HomeAway is hiring for a Email Marketing Technology Manager in Austin. Find more details about the job and how to apply at Built In Austin.


Email Marketing: Steps To Building An Effective Campaign  Business 2 Community

Developing an email marketing plan is a great tool to not only nurture your customers through the customer journey and to stay top of mind, but also a great tool ...


5 Steps To Build A Powerful Editorial Calendar For Your Business  Forbes

How do you plan your *content* marketing strategy? In order to achieve better results and improve your ROI from *content* marketing, it's essential to plan your ...


Alexa Updates Imply Marketers Must Now Consider How Emails Sound  MarTech Advisor

Anthony Chiulli, 250ok Inc. talks about the connection between voice and email marketing; and tips to keep in mind when creating an auditory dialogue.


The State of Marketing Automation 2019  EContent

The changing arena of marketing automation is zeroing in on a more customer-centric approach moving into the new year, with a focus on customer data ...


New Discover Boating Center in Miami; Does email marketing still deliver?  Trade Only Today

When the Progressive Miami International Boat Show opens on Virginia Key next Thursday, the popular Discover Boating Center will command a new central ...


Six case studies of machine-learning powered email marketing  Econsultancy

Machine learning has changed the game for email marketers. Here are some case studies from brands and vendors using AI for email.


Designing a Powerful Newsletter for Startups – Step-By-Step Guide  Inc42 Media

Email marketing is 40 times more effective way to acquire new customers than social media, according to a Mckinsey Report.


Using E-mail Marketing to Boost Your Business  amppob.com

We've talked about email marketing and email marketing platforms a lot. Like, a lot. It's incredibly important. But while we've discussed what it is, and why you ...


Restaurant Marketing Essentials: Three Tips for Creating Successful Welcome Emails  Modern Restaurant Management

The importance of welcome email marketing for restaurants.


Email Marketing Trends And Stats 01/30/2019  MediaPost Communications

Email remains the top channel when it comes to ROI, lead generation and *content* distribution. Here's a roundup of stats on how marketers are using it. Read the ...


How Artificial Intelligence is Reshaping Email Marketing  AiThority

Artificial Intelligence is a key player in how technology got to its current state. It is already widespread in many industries.


The Latest 2019 Ecommerce Email Marketing Statistics  News Anyway

Let's face it. Everyone uses email. On one end of the spectrum, old-fashioned consumers who still shop at brick-and-mortar stores and carry outdated phones ...


How To Double Your Business ROI with Email Campaign Management  Business 2 Community

Email has changed and so has email users. To get breakthrough results, you must keep implementing *fresh* ideas and add innovations to your strategy.


How to Integrate Email Marketing With Your CRM  Business 2 Community

No matter the size of a business, success relies on proper management of work, and defining individual roles. As a small business owner, you may find it ...


Earning better email marketing response rates - by Chuck Sink  New England Real Estate Journal Online

One of the easiest things to do is make people delete your emails immediately, with or without opening them. Simply disappoint recipients with irrelevant *content*.


How To Measure Your Email Marketing KPIs 01/23/2019  MediaPost Communications

The only way to know if your emails are working is to measure your key performance indicators (KPIs). These are specific marketing metrics, ranging from ...


How To Use Marketing Automation Tools To Build Your Personal Brand  Forbes

Automation tools can save you time and resources and help you create a strong voice online.


Capture Customers’ Hearts and Sales This Valentine’s Day With Email Marketing  Business 2 Community

Did you know that in 2018, Valentine's Day spending hit a record-breaking $19.6 billion? It's no wonder that Valentine's Day sends business owners' hearts ...


12 Tips To Help Your Wide-Ranging Business Reach Customers In Local Markets  Forbes

Businesses with wide-ranging consumer bases often struggle to reach all their customers. While they want to appeal to their broad demographics, it's important ...


How to Declutter Your CRM’s Email Marketing and Make it More Efficient  Business 2 Community

Email marketing is a popular tool for companies who are interested in building up their relationship with customers, attracting new leads and sharing the latest ...


How Your E-commerce Email Marketing Strategy Can Build Stronger Customer Relationships and Increase Loyalty to Your Brand  Influencive

Customer relationships and brand loyalty are everything for any E-commerce retailer that wants to not only survive but thrive in today's ultra-competitive online ...


Concert 8 Solutions Inc. Enters into a Strategic Partnership with Benchmark Email.  Benzinga

VANCOUVER, British Columbia, Feb. 20, 2019 /PRNewswire-PRWeb/ -- Concert 8 Solutions Inc, ("Concert 8" of the "Company") a technology company focused ...


Integrated Marketing Automation Strategy Boosts Unanet's ROI  Chief Marketer

A more cohesive marketing automation approach is helping B2B software solutions provider Unanet improve lead management and scoring.


Creating a Post-Purchase Email Strategy with Simple, Smart Segmentation  Multichannel Merchant

Let's talk about 2019 email marketing planning. When you sit down with your marketing director and they you how to increase email revenue by five-plus percent ...


2019 Digital Marketing Trends That Should Be On Your Radar  Business 2 Community

A new year brings with it a new set of challenges, opportunities for growth, and a whole new set of digital marketing trends. While some of us have already bailed ...


Test Your Email IQ: Stats And Trends From Marketers Around The Globe 02/12/2019  MediaPost Communications

All other worries aside, the biggest challenge facing email marketers worldwide is staying out of the spam folder, according to a study by GoodFirms.


Should Legal Practices in Focus on Social Media or Email Marketing?  Lawyer Monthly Magazine

As the second decade of the 21st century slowly comes to an end, it is becoming obvious that the future of marketing is online.


Social Media Agency, fishbat, Shares 5 Reasons Why Universities Should Utilize Email Marketing to Increase Enrollment  PRNewswire

NEW YORK, Feb. 11, 2019 /PRNewswire/ -- As part of their ongoing initiative to teach organizations how to self-promote across social and marketing channels, ...


Invaluable Email Marketing Tips For Small Businesses  MinuteHack

Thanks to rapid advances in modern technology, there's no shortage of ways to spread the word about your small business. Social media, targeted ads and ...


3 Amazing Ideas for Valentine's Day Email Campaigns  Business 2 Community

Valentine's Day is right around the corner which means it's time to optimize your email campaigns for this fruitful holiday. As stated by the National Retail ...


Email Figures In Credit Card Marketing, But Direct Mail Dominates: Study 02/13/2019  MediaPost Communications

Email is the delivery vehicle for 11% of credit card offers, second only to card issuer websites among digital channels. In addition, 73% of all applications are ...


MarTech 101: Marketing Analytics Primer for 2019  MarTech Advisor

Welcome to MTA's MarTech 101 (#MarTech101) series, where we take a deep dive into the basic ideas, concepts and tools of MarTech. No matter where you ...


Brand equity: Does your email build it up or tear it down?  Marketing Land

In my work with marketers, I emphasize strategy over tactics in managing email programs. It's important to understand the “why” before the “how.” The “how” ...


Campaign Monitor resurfaces with fresh plans to attack enterprise email market  The Sydney Morning Herald

Email marketing provider Campaign Monitor has resurfaced following a period of restructuring, with *fresh* plans to attack the Australian enterprise market ...


Email Marketing Campaigns that Get Results  FleaMarketZone.com

The OBJECTIVE This must be a measurable and specific goal for your campaign. “I want sign-ups for my newsletter” or “I want more new accounts” are valid ...


Lounge Lizard, Top NYC Digital Marketing Agency, shares 3 Key Marketing Changes from Facebook's App Integrations  PR Web

New York, NY (PRWEB) February 20, 2019 -- NEW YORK, NY. Lounge Lizard is globally recognized as a Top NYC Digital Marketing Agency within the web ...


Case study: Ecommerce retailer Tiger Mist overhauls email marketing with Emarsys  Which-50

Australian ecommerce retailer Tiger Mist has implemented Emarsys AI-driven marketing platform for EDM, mobile marketing and CRM ads which, according to ...


Five Digital Marketing Trends For 2019  Forbes

Making sure your email *content* is personalized and optimized is extremely important.


4 Digital Marketing Strategies to Increase Leads  Business 2 Community

Generate quality leads with a stellar digital media marketing strategy. All too often business owners expect digital media and social media marketing to generate ...


What Alexa Updates Mean For Email Marketers 02/01/2019  MediaPost Communications

A large portion of the population now has a voice assistant such as Alexa. Anthony Chiulli, director of product Marketing for 250ok, explores what recent updates ...


The biggest B2B e-mail marketing trends for 2019  The Media Online

Print Email. The new year is in full swing; 2019 means new chances for your company to reach potential customers. Before setting up your next e-mail marketing ...


Four Ways To Scale Your E-Commerce Business To $10 Million In Sales Or More  Forbes

There are four key elements growing companies all have in common that have allowed them to grow and scale their marketing efforts.


5 Steps to a Successful Email Drip Campaign  Practical Ecommerce

Emails sent automatically and on a schedule are an effective way of communicating with your customers and prospects. Sometimes referred to as drip ...


Email marketing firm iContact is sold, to remain in Morrisville; jobs are cut  WRAL Tech Wire

MORRISVILLE - iContact, an email marketing firm launched in the Triangle 15 years ago, has a new owner and a smaller workforce as a result of the acquisition.


GDPR Nine Months In: B2C Firms Fear Impact On Sales 02/19/2019  MediaPost Communications

The General Data Protection Regulation (GDPR) took effect last May. And businesspeople still have mixed views on it, according to Data Privacy-Marketing's ...


How to Use GIFs in Your Marketing to Boost Engagement  Entrepreneur

GIFs have gone from something mostly teens once used on Tumblr to a cultural online staple today. Why not use them to enliven your social media?


Email Marketing Market: Top Competitive Players & Industry Growth Drivers, 2024  Europe Industry News

Zion Market Research experts figure the most recent give an account of “Email Marketing Market: Global Industry Analysis, Size, Share, Growth, Trends, and ...


Judith Hoefer Celebrates One Year as Minuteman Press Design, Marketing and Printing Franchise Owner in Marietta, Georgia  What They Think

Wednesday, February 20, 2019. Press release from the issuing company. Marietta, Ga. – In February 2018, Judith Hoefer realized her dream of becoming a ...


Personalizing customer experiences at scale  Marketing Land

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are much more likely to ...


Firm Offers Software To Clean Rented Email Lists 02/14/2019  MediaPost Communications

Most comments about email lists now focus on customer files, it seems. But Mr. Marketing, a digital marketing specialist, is offering software for brands using ...


3 Tips to Improve Email Deliverability  Business 2 Community

Most successful email marketers are focused on continuously optimizing their campaigns. This often involves regular testing of subject lines, email design, ...


Ongage Partners With BEE To Offer Email Design Tool 02/08/2019  MediaPost Communications

Ongage, provider of an email marketing platform, is partnering with BEE, a design tool by MailUp Group. The goal is to help campaign managers “easily design ...


McHenry mayor apologizes after using city email to campaign for City Council candidate  Northwest Herald

McHenry Mayor Wayne Jett has issued an apology after sending a mass email campaigning for a City Council candidate from his city account. Incumbent ...


How To Win More Deals With Better Sales Prospecting Automation  Business 2 Community

Recently I participated in an interesting discussion on the #Digital360Chat Twitter Chat hosted by Bernie Fussenegger around the idea of sales & marketing ...


The Difference Between Digital Marketing, Social Marketing, and Pay Per Click Advertising - Alex Membrillo, Cardinal Digital Marketing  Atlanta Small Business Network

The prospect of marketing your business can be overwhelming at times, but it doesn't have to be. Our guest today, Alex Membrillo lends his expertise and clears ...


Britain's ICO Issues Fines For Illegal Email Campaigns 02/04/2019  MediaPost Communications

Two companies have been fined by the UK's Information Commissioner's Office (ICO) for using personal data to send emails without consent, in violation of the ...


Two FTSE 100-beating growth stocks that I believe could double your money  Motley Fool UK

Looking for high returns on your money? Forget the FTSE 100 (INDEXFTSE: UKX) and check out these growth stocks, says Edward Sheldon.


Threadkit, Formbook Exploit Old Microsoft Vulnerability shows an uptick  APN News

New Delhi: E-mail messages are frequently sent over untrusted networks that are outside the organization's security boundary. When these messages lack any ...


Tips For Creating Restaurant Welcome Emails 02/14/2019  MediaPost Communications

Email marketing can help restaurants attract and retain patrons. Here are three tips for creating successful welcome emails. Read the whole story at Modern ...


Agari Now Available on the FedRAMP Marketplace  MarTech Series

Agari, the next-generation Secure Email Cloud that restores trust to the inbox, announced that Agari Brand Protection is now “In Process” on the FedRAMP ...


Three Predictions For Email Marketing In 2019  Forbes

In 2019, your success in email marketing hinges on your ability to provide value to your customers' lives and not just sales or spam to their inbox.


Amtrak Is For Lovers: Railroad's Valentine's Day Effort Features Email, E-Cards 02/14/2019  MediaPost Communications

Is there anything more romantic than a long-distance train? Think of Cary Grant and Eva Marie Saint on the old Broadway Limited in North By Northwest.


Slack's five-year-long fight against email is about to get more complicated  Cloud Pro

The following interview took place on 28 January, prior to the announcement that Slack would be going public. After just five years on the market, Slack has ...


Rich Media and Email: Maximize Impact (and Deliverability)  Business 2 Community

No other marketing channel builds lifelong relationships like email. It's a prime reason that email marketing is the preferred marketing channel for customer ...


Ubisoft sorry for "offensive" Division 2 marketing email flaunting "a real government shutdown"  Eurogamer.net

Ubisoft found itself in hot water overnight after sending a promotional email for The Division 2 declaring, in the subject line, "Come see what a real gover…


Designer  Pedestrian TV

TALK Agency is a full *service* digital business focussed on web and app development, search marketing, social media campaign development, email marketing ...


FTC Busts Alleged Email Work-At-Home Scheme 02/15/2019  MediaPost Communications

The Federal Trade Commission has won a settlement with Fat Giraffe Marketing and several other firms and individuals who are alleged to have used email and ...


Five Ways To Improve Your Email Marketing Content  Forbes

It seems that some brands believe consumers don't open emails anymore. Or even worse, some businesses don't think there's value in email marketing.


Improve Your Email Campaign Performance With Better Data  Forbes

As the customer journey continues to evolve, even the most creative email *content* strategy isn't going to guarantee new customers or conversions.


Email marketing trends to expect in 2019  Marketing Land

Many exciting trends and developments hit the world of email marketing in 2018 as email turned 40 years old – from the emergence of AMP for Gmail to mobile ...





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