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Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google?s very own email services repository. Best of all, it?s free! Well, it?s going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE?

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction

What?s the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven?t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is!

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

Reach Out and Slap Someone


I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor.

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3 Ways Travel Marketers Can Improve their Email Strategies
MarTech Advisor
Travel and hospitality marketers can truly benefit from using email marketing as an engagement tool and booking aid. By understanding your audience and utilizing automated email marketing, it's even easier for travel marketers to send targeted emails ...



Multichannel Merchant

How to Have an Effective Email Marketing Strategy This Holiday Season
Multichannel Merchant
With the holiday season beginning earlier each year it is important for brands, retailers and marketers to get ahead of the curve when it comes to their email marketing strategies. Email should and can be the bread and butter of your marketing strategy ...



Bizcommunity.com

The state of email marketing two months after GDPR
Bizcommunity.com
In the two months since GDPR was implemented, thousands of sources have published their “expert” advice about the law and how it applies to email marketing. However, much of that is causing a lot of misunderstanding and confusion, leading to a number ...

and more »


AMEinfo

Infographic: Email marketing optimization hacks & case studies
AMEinfo
That being said, it's more than evident that it's time to start optimizing your email marketing campaign to get the most out of it. The team behind 99firms.com created the infographic below to provide you with the most efficient hacks, supported by ...



Business News Daily

Best Free Email Marketing Service: MailChimp Review
Business News Daily
After conducting extensive research and analysis, we recommend MailChimp as our 2018 pick for the best free email marketing service. To understand how we selected our best picks, you can find our methodology and a comprehensive list of email marketing ...



Marketing Land

Email marketing turned 40 this year. Now what?
Marketing Land
Although the email blast resulted in an avalanche of privacy complaints, it served as the foundation of email marketing as we know it today. It's important to remember that in the early days, marketing emails were essentially spam. Marketers routinely ...



Forbes

Email Marketing: Threats And Opportunities
Forbes
Email marketing has stood the test of time. With each year, new threats and opportunities appear that marketers need to know about. Being in touch with these threats and opportunities can help optimize the results of their email marketing tactics. Here ...



BBN Times

How to Create Email Marketing Content
BBN Times
Email marketing is one of the prominent ways to promote products and services to your existing customer base as well as potential future customers. This is because it helps a business reach out to its audience in a more personalized and effective way ...



Travel Daily (press release) (blog)

Getting started with data-driven email marketing
Travel Daily (press release) (blog)
To be successful in email marketing you need to have an understanding of your customers and subscribers and you need to send the right information about your business. Does that sound tricky? Fortunately, with the right technology and information about ...



Forbes

Fail Forward: When Email Marketing Automation Goes Wrong
Forbes
Marketing automation is something that all marketers should have in their tool belt. It allows you to be efficient, stay focused and prioritize your follow-up. That being said, it can easily work against you, as even the smallest of snags can either ...


Google News




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