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Email Marketing Information

Top 10 Business E-Mail Basics


When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.

The Benefits of Interactive Online Characters


This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business.

Are You Backing Up Your BIGGEST Asset?


Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good?

What is Gmail?


Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google?s very own email services repository. Best of all, it?s free! Well, it?s going to be free, its currently available only in Beta mode, if you are lucky enough to have received an invitation to sign up for a complimentary account you currently enjoy the benefits of ubiquitous Gmail.

Lost: 200 emails gone missing. Last seen on the 25.10.2003


Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them.

9 Tips To Help You Write More Powerful Emails


1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take online etiquette very seriously. So if you're writing emails for business, you should assume that your recipient may well be one of those...

Tips to Bounce-Proof Your Email List


Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration.

Tips to Build Your Email Address Database


WHY BUILD YOUR EMAIL ADDRESS DATABASE?

NCOA for Email - Is Your Email Address List Clean and Up-To-Date?


Introduction

What?s the Value of an E-mail Address?


Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven?t already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article.

Attract New Subscribers With Magnetic Ads


One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

Writing Newsletters Online: How to Get it Right


A strange thing has been happening to newsletters online.

Heres Why You Dont NEED a Blog


The word "blog" seems to be everywhere, and what an ugly word it is!

20 Ways To Increase Your Traffic And Sales Using Free Follow-Up Autoresponder Courses


An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales.

Reach Out and Slap Someone


I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from the executive floor.

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Entrepreneur

The Email-Marketing Death Spiral Begins When You Think More Is Better
Entrepreneur
If you use email marketing, now is the time to begin transitioning from the outdated batch-and-blast method to emails triggered at the optimal moment and mass-personalized at open time. True one-to-one email will enable you to unlock the full potential ...



Email Marketing And Voice Technology
MediaPost Communications
Email Marketing And Voice Technology. Chief!Marketer, Thursday, July 19, 2018 11:52 AM. Voice technology and virtual assistants are changing the way consumers respond to marketing. But what does it all mean for the email channel? Here is a forecast on ...

and more »


MarTech Series

Website Versus Email Marketing: Who Owns Personalization of Your Brand?
MarTech Series
To take its place, email marketers are exploring and adopting new-age personalization technologies with data-driven email marketing strategies. Web forms, most marketing teams would agree, are key to driving personalization across websites, emails, ...

and more »


The State of Email Marketing
Fourth Source
Is email marketing dead? A new report on The Manifest argues that email marketing is thriving. After surveying more than 500 marketers across the U.S., The Manifest found that 69 percent of businesses spend money and time on email marketing.



CMO

How email marketing automation is helping this Aussie electrical wholesaler enter the digital age
CMO
One well-established Australian electrical goods wholesaler is using the power of personalisation and email marketing automation to enhance the customer experience and propel its industry sector into the digital age. Auslec/L&H, hatched in 1886, is a ...



Atlanta Small Business Network (blog)

Four Tips to Follow with Your Next Email Marketing Campaign
Atlanta Small Business Network (blog)
This is why email marketing campaigns are currently so important in almost any business vertical. But there's a wide difference between just adding people to your list and managing your digital campaign as well as possible. Here are the best 4 tips to ...



MarTech Series

Liveclicker Scales New Heights in Adaptive Personalization Tools for Email Marketing Campaigns
MarTech Series
Liveclicker Powers Next-Generation Email Experiences with Release of Adaptive Personalization Tools; New Suite of Capabilities Allows Marketers to Evolve Email Marketing Programs on the Fly with Continuous Testing, Behavioral Data, and Predictive ...



MarketingProfs.com

Email Benchmarks: 1Q18 Engagement and Subscriber Trends
MarketingProfs.com
Email marketing volume declined 29% between 4Q17 and 1Q18, due to a typical post-holiday dip in email cadence. Consumer engagement with brand emails increased between 4Q17 and 1Q18 because of the dip in volume: The average open rate ...



9 Ways to Improve Your Email Marketing Strategy in the Next 60 Days
Business 2 Community
But just because you have some email content and a list of subscribers doesn't mean you're getting the maximum benefit out of your email marketing campaigns. In this post, we'll take a look at nine things you can do to improve your email marketing by ...



MarTech Series

Seven Email Marketing Automation Features You Should Consider to Drive Better Results
MarTech Series
Email marketing is one such sliver of the entire pie of this brave new world of digital marketing. “Email has an ability many channels don't: creating valuable, personal touches – at scale.” – David Newman. Here are the key features you should look for ...

and more »

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